The Rooms Hotels Philosophy.
Where Old Meets New:
A Distinctly Georgian Identity
Rooms Hotels is a young and independent lifestyle hotel brand based in Georgia that has quickly emerged as the premier leader of distinctive hospitality experiences in the region.
Under the guidance of the founder and owner, Temur Ugulava, the brand has built a loyal local fan base, while the strong connections to international business travelers, leisure-seekers, and those from the creative industries – drawn both by the country’s fascinating past and bright new beginnings – continue to flourish. In a region that is in the midst of a transformation, the Rooms Hotels showcases both the face and aspirations of contemporary Georgia, making the new tangible, while also proudly embracing and staying true to the country’s historical roots and essence.
A proudly independent brand, Rooms Hotels is progressive and continually inspired by the latest evolving trends in design, gastronomy and culture. The Rooms Hotels brand is poised to continue its expansion throughout the region, unlocking new experiences and opportunities in a country rapidly forging a bright new identity.
“The name ‘Rooms’, on the other hand, is something of an understatement, as this is a remarkably chic place to find in such a far-flung and inaccessible spot.”
Rooms Hotels keeps one foot firmly in local history, learning from its culture and design methods, while simultaneously keeping a finger on the pulse of trends circulating in the global hospitality landscape. The brand has consistently delivered on its promise of a fresh and current product that offers a comfortable and exciting experience to visitors.
Traditional Georgian hospitality in union with the evolving design concepts of the modern world create a space that is inviting and intimate, yet creative and perennially forward thinking in its approach. In a region seemingly in a continual state of flux, the Rooms Hotels brand stands both as a beacon of Georgian tradition and catalyst to the country’s new beginnings.
Authenticity also stems from the key role that the hotels play in their respective communities. Looking to support the neighborhoods in which they are located, the hotels recruit all personnel from local art and design schools, universities and, in the case of Rooms Hotel Kazbegi, the nearby villages. Every single member of staff, from the receptionists to the waiters, has been handpicked to be ambassadors of the brand and imbue their role with passion and traditional Georgian hospitality.